In 2018 Emsculpt debuted. People confuse Coolsculpting with Emsculpt. Coolsculpting freezes fat. Emsculpt is a muscle stimulation device. However it is not your $20 ab belt from 20 years ago with a tiny little battery. This is approximately a $300,000 machine that will only be sold to Drs. that uses electromagnetic stimulation which means it’s not just the electrical impulse on the surface of your skin but it can actually travel like a magnet a few inches. That is one of the reasons that it can only be sold to doctors. Sadly I heard from one of the practitioners that some moron actually put it on a person who had a pacemaker they could have easily killed that person. This a big deal you don’t want to go to a place where they just bought this as their first machine and think it’s just a gym thing. There are a lot of contraindications; metal in your body, if you’ve had a hernia to name just two. There’s just a lot. You need to go to a doctors office. Back to the point. Coolsculpting kills fat Emsculpt makes muscles. It forces your body into 20,000 contractions in 30 minutes so that’s so much that you’ll actually burn some fat in the process. When they got their FDA approval, they measured with MRI and ultrasounds that in the area there was a gain of 16% muscle and loss of 19% fat